URBN Playground’s Concierge Tech Doubles Reach, Now Serving More Than 25,000 Units in Eight States; Will Debut Property Management Functions and Moderated Community Chats for Buildings
NEW YORK – June 22, 2022 – Amenity programming and concierge tech firm URBN Playground has expanded its virtual community platform with the addition of property management functions and community engagement via moderated, opt-in building chats, which it will debut at the National Apartment Association (NAA) conference in San Diego. The URBN virtual community now supports residents of more than 25,000 units across multifamily, commercial, and hospitality properties in New York; Utah; Washington, D.C.; and Atlanta.
“Both new features as well as proven methods of driving real friendships and community, are hallmarks and core philosophical beliefs we strive for every day. These new features build on URBN’s long-standing commitment to turning urban spaces into communities,” said Jeremy Brutus, co-founder, URBN Playground. “For more than five years, landlords, property managers, and developers have sought us out to plan, design, and operate amenity spaces of all sizes, and our concierge app has supported that. We’ve also built robust technology to provide on-demand services and programming to residents of buildings both with and without physical amenity space. Now, we are expanding those capabilities, with direct, community engagement through our URBN-moderated conversation platform with break-out groups, as well as property management capabilities including maintenance requests and package support.”
A full-service amenity management, consulting, technology, and staffing firm headquartered in New York City, URBN designs and delivers experiences, lifestyles, and moments that build connection and community, within cities, neighborhoods, and buildings. In 2021 , URBN extended service offerings to accommodate multi-tenant commercial properties and corporate clients looking to provide real-time hospitality solutions to their tenants and employees. Aside from widening its client base beyond residential properties, URBN Playground has numerous product developments planned throughout 2022 to expand into and disrupt other aspects of tenant engagement and amenity experience, including property management.
About URBN Playground
At URBN Playground, decades of expertise in amenity programming, luxury hospitality service, and fitness and wellness come together to deliver soup-to-nuts full-service amenity management, design and space planning, technology, and staffing to residential and commercial real estate properties. A proprietary on-demand services app delivers cutting-edge tech to the end-user; while concierge services and best-in-class fitness programming keep communities engaged. Founded in 2016 by fitness guru and celebrity trainer Amy Blitz and hospitality veteran Jeremy Brutus, the firm’s 50-plus clients in New York City, New Jersey, Georgia, North Carolina, Arizona, Florida, and Texas span a who’s who of real estate.
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