URBN Playground Partners with Luxury Auto Detailer Head to Toe in NYC!

URBN Playground is proud to partner with Head to Toe Detailing: Precision Detailing for The Busy Professional and The Car Enthusiast!

Exclusively for URBN Playground residents, first time customers can enjoy 35% off their first Mobile Luxury Carwash & Auto Detailing service. For details on how to redeem, go to "Promotions" in the URBN Playground app.

Download the URBN Virtual Concierge App 

• IOS/iPhone: Click Here for iPhone users

• Google/ Android: Click Here for Android Users

Whether you're navigating the fast-paced streets of New York or showcasing a prized vehicle, Head to Toe's tailored services ensure your vehicles shine brilliantly in every setting.

Their specialized treatments take on NYC's unique elements, offering defense against urban pollution, seasonal weather, and daily wear.

Juicy Apple Bourbon Fall Cocktail Recipe

A festive fall cocktail with honeycrisp apple juice, bright lemon, and a hint of maple syrup. It's a simple fall bourbon apple cocktail to ring in the autumn season with every tasty sip!

Prep time: 5 mins

Total Time: 5 mins

Calories: 192 kcal

Equipment:

• Cocktail Shaker

• Long Bar Spoon

• Jigger

Ingredients:

• 1.5 oz Kentucky Straight Bourbon

• 3/4 oz Simple syrup

• 2 oz Apple juice Your Favorite Brand

• 1/2 tsp 100% Pure Maple Syrup

• 1 wedge Fresh Lemon Juice

• 2 slices Fresh Red Apple thin sliced for garnish

Instructions:

• In a rocks glass, squeeze in the juice from the lemon wedge and add simple syrup plus a dash of maple syrup. Now add ice to your glass.

• Splash in the bourbon plus apple juice.

• Stir with a long bar spoon until completely combined.

• Garnish with crisp fresh apple slices or a little orange peel and serve chilled.

• Additionally, you may top off with a little sparkling water if you like a little fizz.

Source: redwinedragons.com

Embrace the August Vibes: 5 Ideas for a Wonderful Summer Month

August, the last full month of summer, brings with it a unique set of vibes that are perfect for enjoying the warm weather and savoring the final moments of the season. Here’s five ideas to help you make the most of August and create lasting memories before the arrival of autumn.

Beach Bonanza

Enjoy the last of the summer sun with a beach trip and coastal getaway! From Rockaway Beach, one of the most popular and easily accessible beaches in Queens, to Coney Island Beach with classic amusements and sunbathing, swimming, and even the occasional summer fireworks display, make it a day out with family or friends!

Picnic Perfection

Take advantage of the pleasant weather by organizing a delightful picnic in a nearby park or picturesque outdoor spot. 

Nature Escapes

August is an excellent time to immerse yourself in nature and explore the great outdoors. 

While New York City itself may not have many hiking trails or camping sites, there are several national parks and outdoor destinations within a few hours' drive from the city, from Bear Mountain State Park to Harriman State Park, Catskill Mountains and Catskill Park, and the Delaware Water Gap National Recreation Area. 

Summer Harvest Delights

August is a bountiful month for fresh produce, making it the perfect time to celebrate the vibrant flavors of summer. Make it a point to savor (or even make your own!) zucchini bread, tomato salads, or refreshing watermelon gazpacho. Make sure you don’t miss farmer’s markets as well like the Union Square Greenmarket and Brooklyn Flea + Smorgasburg to enjoy the last of summer produce!

Summer Nights Under the Stars

August evenings provide a magical backdrop for stargazing and outdoor gatherings. Why not organize a backyard movie night, complete with blankets, pillows, and warm beverages for a memorable night under the stars?

August presents a golden opportunity to embrace the essence of summer and create cherished memories. Whether you're planning beach adventures, delightful picnics, nature escapes, culinary explorations, or stargazing experiences, make the most of this vibrant month. Let the warmth of August inspire you to enjoy the outdoors, savor seasonal delights, and appreciate the beauty of nature before the transition into a new season.

Pride Month and The Pride Flag: Why It Matters

Understanding the history of Pride Month will allow us to create a more inclusive society through empathy, respect, and allyship!

Did you know?

• Pride Month originated from the Stonewall Riots in June 1969, which became the catalyst for the LGBTQ+ rights movement.

• The LGBTQ+ community faced discrimination, harassment, and violence, leading to the need for a movement for equality and acceptance.

• Pride Month serves as a reminder of the progress made in LGBTQ+ rights and the ongoing fight for equality.

• Pride Month celebrations allow LGBTQ+ individuals to express their identities, build community, and promote acceptance.

About the Pride Flag

• The Pride Flag, designed by Gilbert Baker in 1978, is a powerful symbol for LGBTQ+ pride.

• Each color has a specific meaning: red for life, orange for healing, yellow for sunlight, green for nature, blue for serenity, and purple for spirit.

• The Pride Flag has evolved over time to include additional colors and symbols to represent different aspects of the LGBTQ+ community.

• The Pride Flag is an opportunity to show support for the LGBTQ+ community, stand against discrimination, and advocate for equality and inclusivity for all.

At URBN, we’re proud to support equality and inclusion for all, and the freedom of love. Happy PRIDE!

What to do on Memorial Day Weekend in NYC

We’ve curated 10 ideas so you can get out and explore the city this Memorial Day weekend!

1. Visit the Intrepid Sea, Air & Space Museum - This museum is perfect to explore on a weekend! Check out museum’s collection of historic aircraft, spacecraft, and naval vessels, as well as special exhibits.

2. Attend the Fleet Week Parade of Ships - During Fleet Week, the Parade of Ships features a flotilla of military vessels making their way up the Hudson River. It's an impressive sight to see!

3. Check out the Brooklyn Botanic Garden - The garden is a beautiful place to visit in the spring, with cherry blossoms and more in bloom. They are often guided tours and picnics held during Memorial Day weekend.

4. Explore Central Park - Enjoy the warmer weather by taking a stroll or bike ride in Central Park. You can also rent a rowboat on the lake or pack a picnic and relax on the Great Lawn.

5. Watch the Memorial Day Parade - This long-standing NYC tradition features marching bands, veterans groups, and other organizations. The parade typically runs up Fifth Avenue from 23rd to 86th Street.

6. Host a backyard barbecue - Fire up the grill and invite friends and family over for a cookout! You can serve classic fare like burgers and hot dogs, or try something new like grilled vegetables or seafood.

7. Plan a picnic in the park - Pack a basket with sandwiches, snacks, and drinks and head to a nearby park for a relaxing picnic. Prospect Park, Central Park, and Battery Park are all great options.

8. Take a bike ride - If the weather permits, rent bikes from a Citi Bike station or a bike rental shop and explore some of the city's scenic bike paths and greenways.

9. Visit a museum - New York City has no shortage of museums - consider checking out a new exhibit at the Metropolitan Museum of Art, the American Museum of Natural History, or the Museum of Modern Art.

10. Explore the city's food scene - New York City is known for its diverse and delicious food options - why not try something new? Check out a food festival, a farmers' market, or a new restaurant with friends and family.

5 Reasons to Choose Organic and Locally-Sourced Food

As consumers become increasingly aware of the impact of their food choices on their health and the environment, more people are turning to organic and locally-sourced food. Here are five reasons why you should consider making the switch:

1. Health Benefits

Organic food is grown without the use of synthetic fertilizers and pesticides, which can be harmful to human health. Studies have shown that organic food is higher in antioxidants, vitamins, and minerals than conventionally grown food. Additionally, locally-sourced food is often fresher, meaning that it retains more nutrients than food that has been shipped long distances.

2. Environmental Benefits

Organic farming practices prioritize the health of the soil, the ecosystem, and the farmers who grow the food. This means that organic farms are less likely to pollute nearby water sources, contribute to soil erosion, or harm beneficial insects and animals. Additionally, locally-sourced food reduces the carbon footprint associated with long-distance transportation.

3. Supporting Local Economies

By choosing to buy from local farmers and food producers, you are supporting your community's economy. This money stays in the community, providing income for farmers and other small businesses, and strengthening the local food system.

4. Promoting Biodiversity

Organic farming practices prioritize the use of natural inputs and the protection of the environment. By supporting organic farming, you are helping to promote biodiversity by preserving natural habitats and promoting the use of natural resources.

URBN Playground Partner Spotlight: Amborella Organics

One of our favorite eco-conscious candy companies, Amborella Organics, offers botanical candy with edible herbs and flowers that weave throughout. After devouring the botanical treat, you can plant the biodegradable stick (with seeds hidden inside!) and grow a herb or flower! According to the founders, “a seed-bearing lollipop is about forming a relationship with nature… we believe nature is the greatest medicine and most enlightened teacher.” Get a 10% discount throughout Earth Month (April) when you order lollipops from Amborella Organics using the code “urbnplayground”!

5. Taste and Quality

Many people who choose organic and locally-sourced food cite the taste and quality of the food as a major factor in their decision. Since the food is fresher and often grown in small batches, the taste is often more flavorful and distinctive than conventionally grown food.

Overall, choosing organic and locally-sourced food has numerous benefits for both the individual and the environment. By making small changes to your food choices, you can have a big impact on your health, the environment, and your local community.

URBN Playground Partner Spotlight: Bang Cookies

Organic cookie company Bang Cookies believes that “better ingredients, better cookies”, and cites its organic ingredients as the reason people keep ordering more. Get free shipping when you order Bang Cookies via the URBN Playground app!

A Delicious and Easy Recipe for Traditional Irish Soda Bread

Here's a simple and delicious St. Patrick's Day recipe for you:

Irish Soda Bread

Ingredients:

• 3 cups all-purpose flour

• 1 teaspoon baking soda

• 1 teaspoon salt

• 1 teaspoon sugar

• 1 1/2 cups buttermilk

Instructions:

1. Preheat the oven to 425°F (220°C). Line a baking sheet with parchment paper.

2. In a large bowl, mix together the flour, baking soda, salt, and sugar.

3. Gradually add the buttermilk, mixing with a wooden spoon until a rough dough forms.

4. Turn the dough onto a floured surface and knead briefly.

5. Shape the dough into a round loaf and place it on the prepared baking sheet.

6. Cut a deep "X" into the top of the loaf using a sharp knife.

7. Bake for 35-40 minutes, or until the loaf is golden brown and sounds hollow when tapped.

8. Serve warm with butter or jam.

Enjoy your Irish Soda Bread with a nice cup of tea or a cold pint of Irish beer. Sláinte!

What is the history of Irish Soda Bread?

Irish soda bread is a type of quick bread that originated in Ireland in the 19th century. At the time, traditional yeast-based breads were difficult and time-consuming to make, so bakers began using baking soda as a leavening agent instead. This resulted in a dense, hearty bread that could be made quickly and easily.

The key ingredients in traditional Irish soda bread are flour, baking soda, salt, and buttermilk. These ingredients were readily available to most Irish households and required no special equipment or skills to make. The bread became a staple in Irish homes and was often eaten with meals or as a snack.

The simple recipe and quick preparation time made Irish soda bread an ideal choice for Irish immigrants who brought the bread with them when they emigrated to the United States and other countries in the late 19th and early 20th centuries. Today, Irish soda bread is still popular and widely enjoyed, especially on St. Patrick's Day.

While the traditional recipe for Irish soda bread has remained largely unchanged, there are now many variations of the bread, including variations made with raisins or caraway seeds. Regardless of the variation, Irish soda bread remains a beloved part of Irish cuisine and culture.

From all of us at URBN Playground, Happy St. Patrick’s Day!

Spring into a Cleaner Home: Expert Tips for a Thorough Spring Cleaning

Spring is a time for renewal and fresh starts, and what better way to embrace the season than by giving your home a thorough cleaning?

With National Cleaning Week coming up soon, here are some tips to help you tackle your spring cleaning with ease:

Make a plan

Before you start, make a list of all the areas you want to clean and prioritize them based on their level of importance. This will help you stay organized and ensure that you don't miss any crucial spots.

Start with decluttering

Decluttering is a crucial step in the spring cleaning process. Go through each room in your home and get rid of any items you no longer need or use. This will make cleaning easier and create more space in your home.

Tackle one room at a time

Don't try to clean your entire home all at once. Instead, focus on one room at a time and give it your full attention. This will prevent burnout and ensure that you do a thorough job in each room.

Use natural cleaners

Many commercial cleaning products contain harsh chemicals that can be harmful to your health and the environment. Opt for natural cleaners, such as vinegar and baking soda, to clean your home safely and effectively.

RECIPE: Non-Toxic Cleaning Solution

Here's a simple and effective recipe for a non-toxic general cleaning solution:

Ingredients:

• 1/2 cup white vinegar

• 1/4 cup baking soda

• 1 teaspoon castile soap

• 10 drops of essential oil (optional, for fragrance)

• 2 quarts warm water

Instructions:

1. In a large spray bottle, mix together the vinegar, baking soda, castile soap, and essential oil (if using).

2. Fill the rest of the bottle with warm water, leaving some room at the top to allow for shaking.

3. Shake well to mix the ingredients.

4. Spray the solution on surfaces you want to clean and wipe with a clean cloth.

This cleaning solution is safe for use on most surfaces, including countertops, floors, and appliances. The vinegar will help to disinfect surfaces and remove grease and grime, while the baking soda will act as a mild abrasive to help remove tough stains. The castile soap provides additional cleaning power and the essential oil, if used, will add a pleasant fragrance to the solution.

Don't forget the little things

When cleaning, it's easy to focus on the big items, like furniture and appliances. But don't forget about the little things, like light switches, door handles, and baseboards. A quick wipe with a damp cloth will make a big difference.

Get the whole family involved

Spring cleaning can be a great opportunity for the whole family to work together. Assign tasks to each member of the family and make it a fun, collaborative effort.

Keep it up

Finally, don't let your hard work go to waste. Make a habit of cleaning and maintaining your home throughout the year to keep it looking its best.

With these tips, you'll be well on your way to a clean, organized, and refreshed home this spring. Happy cleaning!

Get expert help with spring cleaning

As you declutter and tidy, why not get a helping hand? We have a range of services to help you get your home in tip top shape!

Closet Consultation and Spring Clean Service

Perfect for decluttering and organizing your space

Housekeeping Deep Clean Service

Give your home a thorough and sparkling clean!

To book, simply open the URBN Playground app and search for “clean” to view all available services for your building. If you have any questions, email concierge@urbnplayground.com.

Download on the App Store

Download on Google Play

A Non Materialistic Gift Giving Guide: For the Special Ones In Your Life

With Valentine’s Day just around the corner, February is a month for celebrating love. And when it comes to love, as Alicia Keys sings, “Some people want diamond rings, some just want everything, but everything means nothing, if I ain’t got you.” 

In this spirit, we’ve put together a non-materialistic gift giving guide that’s all about creating moments of togetherness and connection with the people who matter most in your life.

The gift of time

Wish you had more hours in a day? While that’s technically not possible, you can save some time by outsourcing tedious chores and freeing up more time to spend with those you love!

House Cleaning Service

There’s nothing like the feeling of walking into a freshly cleaned home. Book a house cleaning service for a friend or loved one to treat them to that sparkly clean feeling + having a few extra hours to kick back and relax! 

Or, book one for yourself, so that instead of cleaning, you can spend the time preparing a home cooked candlelight dinner for a special someone. 

House Cleaning on the URBN app starts at $185 for a 1-Bedroom Cleaning

Meal subscription

Know someone who is always in back to back meetings? Keep them well nourished and help them save that extra bit of time by giving them a meal subscription from a provider like Blue Apron, Freshly, HelloFresh or many others. 

The gift of connection

Yoga or Meditation Class

When we connect with ourselves, we can better connect with those around us. Rekindling these connections takes intentional and deliberate slowing down, and joining a yoga or meditation class and bringing a loved one along can help you do just that! 

Sip and Paint Experience

Let your creative side loose and see another side of your special someone, be it a partner or bestie, by going to a sip and paint event with them! Unwind with your favorite drink in hand and let your imagination run free on canvas. 

CANDLELIGHT DINNER AT HOME

A candlelight dinner at home can be a wonderful way to build intimacy in a relationship. The soft light of the candles creates a cozy and romantic atmosphere, allowing couples to disconnect from the distractions of the outside world and focus on each other.

Sitting down for a shared meal, whether it be a fancy dinner or a simple home-cooked meal, can foster meaningful conversations and deeper connections. This quality time together can help strengthen the bond between partners, leading to increased intimacy and a happier relationship.

The gift of experiences

In-Home Women’s and Men’s Haircut

Pamper someone you love this month with an in-house salon treat! Instead of the hassle of going to a salon/barber and waiting for a seat, have an expert stylist come directly to you, in the comfort of your home.

Book a Women’s Haircut for $125 and Men’s Haircut for $85 on the URBN app

Online Classes

If you have a person in your life who is always learning something new, why not give them a subscription to an online learning platform, be it Duolingo, Masterclass or Skillshare?

In-Home Massage

Give the gift of relaxation and wellness, with an in-home massage that will melt stress and tension away from the comfort of home! 

Book a 60 or 90-minute massage starting at $195 on the URBN app

Day trip getaway

If you are looking for a creative way to celebrate a loved one, why not plan a fun day trip or road trip to a nearby town or city? You don't have to spend a lot of money, and you can make it extra special by inviting a few friends along for the ride!

We hope this guide has inspired your planning in making this Valentine’s Day a memorable one for your special person (or people!). Ultimately, it’s not about how extravagant the gift is, but about reminding the people who matter most just how much they mean to us. From all of us at URBN Playground, we wish you a love-filled Valentine’s Day!

How to Set AND Keep New Year's Resolutions (According to Science!)

The start of a new year is the perfect opportunity to make positive changes in your life. This year especially, many of us are looking for a renewed sense of energy and direction as we rebuild from the pandemic. 

One approach that many people take to stay on track and reach their goals is to set New Year's resolutions. But anyone who has tried this knows that sticking to resolutions can be extremely hard! So how can you make sure your resolutions actually work? 

If you’ve already found yourself slipping behind on your resolutions, it’s not too late to make a change!

According to science, there are certain strategies that can help you create New Year's resolutions that are more likely to stick. Read on to learn three ways to set resolutions that work, backed by scientific evidence. 

Look back before looking forward

If you find yourself making (and breaking!) the same types of resolutions each year (example: to get fitter), it’s worth taking a look at what types of obstacles you faced along the way. 

As Britt Frank, a trauma specialist and author of The Science of Stuck, put it, “We often set lofty goals for the future without honestly assessing why we’ve struggled in the past. Without examining where we are resistant to change ... the cycle of resolve, relapse, repeat continues year after year.” (Source: WebMD)

Think small 

Breaking goals into smaller parts makes it easier to stick with them. It also makes us feel good about ourselves when we are able to actually achieve them. If the goals are too big, you’re likely to feel overwhelmed and give up.

“As humans, we are driven by the feeling of mastery,” says psychologist Mariana Strongin, PsyD. "So rather than making a goal of ‘becoming fit,’ I would make the goal of ‘working out three times a week for at least 45 minutes each time.’ (Source: WebMD)

Use habit stacking

Our brains are marvelous organs. Throughout your life, your brain is building a strong network of neurons to support your current behaviors. The more you do something, the stronger and more efficient the connection becomes.

You probably already have very strong habits that you take for granted each day, be it taking a shower each morning or brewing a cup of coffee in the morning. 

Best-selling author James Clear writes that, “One of the best ways to build a new habit is to identify a current habit you already do each day and then stack your new behavior on top. This is called habit stacking. Rather than pairing your new habit with a particular time and location, you pair it with a current habit.”

He also shares some examples of habit stacking: “After I pour my cup of coffee each morning, I will meditate for one minute. After I take off my work shoes, I will immediately change into my workout clothes. After I sit down to dinner, I will say one thing I’m grateful for that happened today.” (Source: jamesclear.com)

If you’re already behind on your resolutions, don’t beat yourself up! 

By using these tips to tweak your goals and make them more realistic, you can ensure a higher chance of success and mastery. Along with it, you’ll get to enjoy the feelings of accomplishment, confidence, and fulfillment that will come with keeping your promises to yourself.

Need some accountability in hitting your fitness and wellness goals?

Our URBN Playground personal training and coaching team is now offering a membership program that will help you stay consistent and committed! Join now and you and your trainer will meet regularly each week.

You will be charged a weekly membership fee instead of buying PT packages. We keep things affordable and simple so you can focus on your training! To sign up, visit the Fitness section in the URBN Playground app. For more information, reach out to concierge@urbnplayground.com.

*Available at buildings where fitness instruction and fitness amenities are managed by URBN Playground.

The Benefits of Being Kind (To Yourself and To Others)

Long days at work. Bills to pay. Relationship challenges. Frequent stress and worry. Wishing you had more hours in a day. If these things sound familiar to you, welcome to the human experience! 

Our modern lifestyles keep us rushing about at a hectic pace, trying to stay on top of everything we need to do, while trying to juggle between being a great employee, friend, partner, son, daughter, and the list goes on. 

In the midst of our good intentions to try to excel at everything, we can sometimes miss the forest for the trees, and lose sight of what really matters. At the end of the day, the things that matter most are simple - spending time with people we love, taking the time to nourish our spirit through things that inspire us and spark our creativity, and taking care of our physical and mental health. 

Yet how much time in our busy schedules do we really spend on these things on a daily basis? Let’s be honest. Probably not as much as we could be spending. 

This October, as we celebrate World Mental Health Day (October 10), in the spirit of being kinder to ourselves and to those around us, we’ve put together a list of 5 reasons you should start being kinder today - as well as some practical ways you can put kindness into practice, starting right now!

Doing acts of kindness feels good!

Feeling blah, moody, or anxious, and not sure what you can do to keep your thoughts and rumination at bay? 

According to research, evidence suggests that when we help others, it boosts serotonin and dopamine, neurotransmitters in the brain that are linked with happiness. As John Maxwell put it, “You can act your way into feeling long before you can feel your way into action. If you wait until you feel like doing something, you will likely never accomplish it.”

Put it into action: Start small! A simple act of kindness like texting a friend a short encouraging note or smiling at a stranger on the street can boost feelings of wellbeing and self-esteem. It only takes a few seconds to do, so why not challenge yourself to try this before the end of the day?

Helping others creates connection and reduces isolation

Doing things for each other is one of the ways we’ve survived as a species. We are wired to help each other and it’s one of the ways people create and strengthen their social ties. 

Through activities like volunteering or being part of a spiritual / religious group, we can feel a sense of belonging, make new friends, and become more connected with our local communities. 

Put it into action: Look up volunteer or community groups that you can join in your neighborhood, and commit to participating in at least one activity by the end of the month.

Kindness keeps things in perspective

When we help someone in need, it reminds us that we’re not the only person in the world facing challenges. We shouldn’t compare our problems to other people’s problems, but keeping things in perspective can help us realize that maybe our problems aren’t that big after all. 

Shifting our focus from ourselves to others can also provide a much-needed mental reset to come back and look at the challenges you are facing with a fresh mind that can problem-solve in a more effective way. 

“Almost everything will work again if you unplug it for a few minutes, including you.” ― Anne Lamott

Put it into action: Think about someone in your immediate circle who could use a helping hand, and what practical ways you might be able to offer them some assistance. 

Being kind to yourself is good for your health (and wallet)

As you build your ability to be kind to yourself, you also are building your muscle of optimism. Just like your physical muscles, a positive mindset needs to be intentionally cultivated. Even if you tend to view yourself as a negative or anxious person, you can take small steps to care for yourself, imagining yourself as a parent to your own inner child. Bit by bit, that ability to self-care will lead to more optimism and positivity.

This in turn boosts your immune system and protects your mental health as well. You’ll be able to sleep better and withstand the ups and downs of life better. As you fall ill less and suffer less mental anguish, that also means less trips to the doctor and therapist, and more savings (which you can use to treat yourself!).

Put it into action: What is one small way you can be kind to yourself today? It could be a hot shower, a warm cup of tea, listening to some good music, carving out time for a 30-minute workout, or taking an unhurried 15 minute walk outside. Focus on what makes you feel good rather than stereotypical ideas of self-care. What works for one person might not work for you - so find and create your own definition of bliss and mini ‘escapes’ in your daily routine! 

Kindness creates a positive feedback loop

When we are kind to ourselves, we’re more likely to be kinder and more thoughtful to others. When we’re kind to others, that in turn boosts feelings of confidence, being in control, happiness and optimism, leading us to continue this virtuous cycle of spreading kindness to ourselves and to others. And, the more accountability we have, the more likely we are to continue this positive feedback loop!

Put it into action: Is there one person in your life that you can tell about your intention to be kinder to yourself and others? Let that person know, and ask them to check in with you from time to time on how you’re doing to keep you accountable. According to bestselling author Gretchen Rubin, accountability is a powerful tool for developing new habits and breaking old ones.

Need more ideas on being kind?

Here’s some tips, curated just for you by our friendly team at URBN.

Join the URBN Burn 30-Day Fitness Program and be kind to your body.

You’ll get a 30-day program that you’ll be completing with a group of likeminded warriors who will hold you accountable and give you the motivation boost and encouragement you need to get started, and keep going. 

Gift yourself, a neighbor, or a friend a delicious organic cookie from Bang Cookies.

Created in 2016 by owner Georrge, Bang Cookies claims to give you "the best cookie-gasm of your life". Now, if that isn't kindness (in the most sinfully delicious way!)... 

Both of these are available within all buildings serviced by URBN Playground’s concierge team! 

Now on the URBN App!

Feel the burn by booking your next workout, and then treat yourself to an indulgent cookie after that (you’ve earned it!), all through the URBN Playground app:

Download on Google Play | Download on App Store 

Top Post-Covid Fitness and Leisure Experiences (and Their Hidden Benefits!)

Earlier this month, masks were made optional on public transit systems throughout New York. This marked the rolling back of one of the last coronavirus-related safety precautions in the state, as New York joined the rest of the country in easing masking and vaccination policies.

As we progressively return to pre-Covid freedom of movement, we’re seeing a spike in interest in fitness and leisure. Since the start of 2022, many of our fitness providers have been able to resume their classes and sessions as usual, along with many of the amenity spaces in the buildings served by URBN Playground.

We wanted to better understand how people’s preferences have changed after Covid, so we looked at the top fitness and leisure experiences our residents were booking on the URBN Playground App. Read on to learn more! And if you are one of the many people embarking on a post-Covid ‘Get back in shape’ effort too, we also share some inspiration and tips for the journey. 

Top fitness and leisure experiences people are booking in 2022

Since January 1, 2022, these are the Top 10 fitness and leisure experiences residents are booking in buildings served by URBN Playground across New York, Arizona, Utah, Virginia, and Texas:

1. Swimming (Lap Lanes)

2. Golf / Sports Simulator  

3. Basketball Court

4. Squash Court

5. Yoga Studio / Class

6. Video Game Room

7. Bowling Alley

8. Cardio Machines

9. Strength Training

10. Boxing Class

Five benefits of returning to in-person fitness experiences

According to a 2021 survey by ClassPass, the top 5 reasons people are returning to in-person classes are:

1. Better access to equipment

2. Feeling good physically and mentally

3. Pushing ourselves to achieve more

4. Receiving guidance from instructors

5. Greater accountability

1. Better access to equipment

At home, there are plenty of self-paced workouts you can do with just a yoga mat. But after a while, you might crave variety and the feeling of working out a different set of muscles that you can’t do with at-home equipment. The fitness bookings with the highest number of reservations are also those that require unique equipment that is not usually found at home. 

2. Feeling good physically and mentally

There’s something about physically being in a different environment that allows us to mentally separate home and outside-the-home experiences. If the workout is outdoors, there’s the added benefit of feeling closer to nature and enjoying a cool breeze that works wonders for not just your physical but also mental health. During the pandemic, rates of mental health crises soared, and we are more aware than ever of the need to take a break to recharge our bodies as well as our minds. 

3. Pushing ourselves to achieve more

When we are in a dedicated space to work out, without the distractions of home, from the television to pets or family members, we tend to be more focused and push ourselves to achieve a better quality workout. 

4. Receiving guidance from instructors

Having expert guidance is another big reason to workout in a class or personal training setting, where you can get feedback on your form, and improve much more quickly than you would working out alone. 

5. Greater accountability

When you work out in a group setting, there is a sense of community and accountability that you don’t get working out alone. Multiple studies have shown that when people work out in a group or with a friend, they are more likely to stick to a schedule, complete a fitness program, and achieve their fitness goals. The habits and behaviors of the people around us tend to rub off on us, and the added boost of friendly competition and encouragement makes workouts more fun too!

Fitness is a journey… and the journey is better shared

A recent survey by Forbes Health found that 56% of people feel more isolated since the onset of the pandemic, and 29% report feeling more depressed. 

Yet there is extensive evidence that strong support systems have been shown to reduce anxiety and depression and improve coping mechanisms. 

One way to ease into social settings to alleviate anxiety and depression is to find a common interest, and the huge variety of fitness-related activities provides plenty of options to choose from. 

It doesn’t matter what you do, or how you start your next workout. You can start it frustrated, sad, depressed, anxious - but the most important thing is that you started. The person who started the workout will not be the same person that finishes it. And if you’re lucky, you’ll meet great people along the way to share the journey with.

From all of us at URBN Playground, we wish you many fun, mood-lifting, anxiety-busting, limit-shattering workouts, alone or in the company of other warriors like yourself! 

Discover your next workout and new friends by booking a fitness experience in your building on the URBN Playground app today:

Download on Google Play | Download on App Store

Join the 30-Day URBN Burn Fitness Program

Change your life for the better in 30 days! Become part of a virtual fitness community in your neighborhood and hold each other accountable. Sign up for this fitness plan starting on the 15th of every month! Just download the app and look for “URBN Burn 30-Day Subscription” under Health & Fitness > Personal Training offerings.

What’s included?

✅ An exercise plan consisting of four weeks of workouts (option for both at-home and in-gym) created by our top #URBNBurn trainers

✅ Access a chatroom on the URBN app exclusive to members only where you can drop your inquiries, and a certified trainer will get back to you.

✅ A 60-minute group ZOOM session with URBN co-owner and certified personal trainer Amy Blitz that will include a 30-minute express workout, followed by a Q&A

Now on the URBN App

Go the Health & Fitness > Personal Training to access the URBN Burn 30-Day Subscription

URBN Playground is listed as one of the fastest-growing companies in the US in 2022

Every year, the Inc. 5000 lists celebrates the fast-growing companies in America, who collectively experienced over 2.3X growth in revenue. In 2022, despite post-pandemic change, URBN Playground not only remained resilient but grew by 2.6X (above the Inc. 5000 median), expanding to more neighborhoods and states across the country.

We are grateful to our entire community of stakeholders - without you, this success story would not be possible. And we're not done yet - we're looking forward to continuing to innovate, finding new ways to serve and delight our clients and end customers!

URBN Playground’s Concierge Tech Doubles Reach, Now Serving More Than 25,000 Units in Eight States; Will Debut Property Management Functions and Moderated Community Chats for Buildings

NEW YORK – June 22, 2022 – Amenity programming and concierge tech firm URBN Playground has expanded its virtual community platform with the addition of property management functions and community engagement via moderated, opt-in building chats, which it will debut at the National Apartment Association (NAA) conference in San Diego. The URBN virtual community now supports residents of more than 25,000 units across multifamily, commercial, and hospitality properties in New York; Utah; Washington, D.C.; and Atlanta.

“Both new features as well as proven methods of driving real friendships and community, are hallmarks and core philosophical beliefs we strive for every day. These new features build on URBN’s long-standing commitment to turning urban spaces into communities,” said Jeremy Brutus, co-founder, URBN Playground. “For more than five years, landlords, property managers, and developers have sought us out to plan, design, and operate amenity spaces of all sizes, and our concierge app has supported that. We’ve also built robust technology to provide on-demand services and programming to residents of buildings both with and without physical amenity space. Now, we are expanding those capabilities, with direct, community engagement through our URBN-moderated conversation platform with break-out groups, as well as property management capabilities including maintenance requests and package support.” 

A full-service amenity management, consulting, technology, and staffing firm headquartered in New York City, URBN designs and delivers experiences, lifestyles, and moments that build connection and community, within cities, neighborhoods, and buildings. In 2021 , URBN extended service offerings to accommodate multi-tenant commercial properties and corporate clients looking to provide real-time hospitality solutions to their tenants and employees. Aside from widening its client base beyond residential properties, URBN Playground has numerous product developments planned throughout 2022 to expand into and disrupt other aspects of tenant engagement and amenity experience, including property management.

About URBN Playground

At URBN Playground, decades of expertise in amenity programming, luxury hospitality service, and fitness and wellness come together to deliver soup-to-nuts full-service amenity management, design and space planning, technology, and staffing to residential and commercial real estate properties. A proprietary on-demand services app delivers cutting-edge tech to the end-user; while concierge services and best-in-class fitness programming keep communities engaged. Founded in 2016 by fitness guru and celebrity trainer Amy Blitz and hospitality veteran Jeremy Brutus, the firm’s 50-plus clients in New York City, New Jersey, Georgia, North Carolina, Arizona, Florida, and Texas span a who’s who of real estate.

# # #

Update on 111 Wall Street

Congratulations to our commercial client, Wafra Capital Partners and The Nightingale Group, on their progress transforming 111 Wall Street into a best-in-class commercial building in the Financial District with a $100 million renovation underway. URBN Playground is proud to be designing the commercial amenities. YIMBY has the update this month.

When Getting Outside Keeps Luxury Renters In

As the weather warms and spring takes hold, engaging people outside of their building through innovative experiences and activations becomes key in retention. “Space and open-air amenities were more important than work-from-home amenities,” according to GlobeSt’s analysis of a 2021 RentCafe survey on renter preferences. At URBN Playground, we focus on programming that inspires connection with a focus on engagement beyond the built environment. 

Fitness is a critical opportunity for building community outside the home. This can be done by traditional classes, group runs, and marathon training, or through unconventional programming. For Earth Day, we have Brooklyn and Manhattan tenants signed up in groups to “plog” – or pick up and jog – focusing on cleaning the streets by picking up litter with your neighbors.

During the pandemic, many people learned the art of entertaining outdoors. Yet URBN has planned outdoor events far before Covid. Families line up for our outdoor movie nights, where some buildings opt for a giant inflatable screen for twice-a-month summer movie nights. Casablanca in the courtyard, with Moroccan iced mint tea anyone?

For our littlest residents, music classes relocate into the sunshine, and the Sunny Songsters perform for ARO and the Oosten buildings throughout New York City in building amenity terraces, roof-decks, or courtyards.

Warmer months usher in the Ice cream carts, outdoor wine tastings, and bubble shows. And as renewal season comes due, renters are likely to reflect on the memories they make with the experiences with neighborhoods in and around their homes.

Bringing Nature Into Urban Spaces

Covid-19 has underlined how critical nature is to our urban spaces, and city and building design trends are beginning to reflect that.

As the world hunkered down and sheltered in place this year, the importance of nature became more clear to us than ever before. 

With travel restricted and outdoor activities limited, we lost access to the usual distractions and escapes we used to turn to. We’re going without the usual stimulation of commuting to and from work, or knowing when we can look forward to the next vacation. And many of us have turned to nature to cope. House plant sales are up and pet adoptions from shelters have surged. And, as reported by UNESCO, there is a renewed interest in nature-based experiences and rediscovering local heritage. 

What are some of the key trends in city planning and design that developers, architects, designers and consultants should consider for a post-pandemic world? This article outlines some big themes shaping urban design and programming of space.

Sustainable cities growing in mainstream consciousness 

Before Covid-19, green building design and sustainable cities were already gaining momentum. Increasing green cover in cities (such as parks and marshes), has shown to “significantly reduce water run-off rates, making floods less severe and protecting water treatment facilities,” reports The Possible. “Studies in the US have calculated the flood prevention “service” provided by green spaces saves public authorities millions of dollars a year.”

Additionally, cities trap a lot of heat. During the summer, overheating has been blamed for excess deaths. This is predicted to only increase with climate change. However, research shows that “a 10% increase in tree cover could reduce climate change-driven temperature increases by nearly 4ºC”.

Besides the environmental benefits, greening cities also has a positive economic impact. Property prices located in close proximity to green space “command a price premium of up to 19%, with most suggesting between 5-10%.” Additionally, “New York’s High Line park is estimated to have delivered a US$4bn boost to nearby real estate,” according to the same article in The Possible.  

Instead of formally-designed and neatly manicured green spaces, city planners and architects are also realizing the importance of “rewilding”. This essentially means bringing untamed nature closer to where people live. In the UK, a plan to replace the “bleak” Broadmarsh shopping centre in Nottingham with an ambitious “post-Covid wildscape” has been revealed. The goal of the project is to reconnect the millions of people who live in and visit the city to “Sherwood Forest, invoking the spirit of Robin Hood.”

Green spaces: Not only beneficial to the environment but also to mental health

Throughout this pandemic, there has been an increased mainstream awareness not only of the importance of sustainable buildings and cities to preserve our physical environment - but also to preserve our mental health. 

Recent research presented amid Covid-19 reaffirmed that green spaces are a vital benefit to our mental health and can mitigate some of the difficulties of social isolation, reported Technology Networks. According to the studies, people with more frequent exposure to urban green spaces report more positive emotional experiences. The researchers argue that exposure to urban green spaces could be protective for people at risk of mental illness.

Smaller and walkable cities for greater wellbeing and ease of commute 

As car traffic has reduced during the pandemic, people have turned to biking and walking to continue to maintain physical activity. Decision-makers have also realized that these are activities that allow people to get around while safely maintaining social distancing. 

As a result, the World Bank reports that, “many cities in both developed and developing countries have been deploying pop-up bike lanes over the last few months, from Paris and London to Berlin, Milan, Bogotá, Mexico City, Lima, and Wuhan. As part of this trend, new design guidelines help local governments implement simple changes to road infrastructure or signage, allowing for the creation of bike lanes at a low cost and in as little as ten days.”

The increased focus on walking and biking, as well as the economic disruption caused by the pandemic, has placed a greater spotlight on what equitable transport means.

“...walking is and will be a crucial pillar of urban mobility in developing countries, particularly for women and the poor. People walk to access public transport, to shop, or even to commute to work. Promoting pedestrian-friendly streets can make travel safer, reduce air pollution, improve public space, and create a more inclusive environment for all users, including children and people with disabilities.” 

There are other benefits to making cities more walkable too. By keeping cities more compact, it prevents the urban sprawl that contributes to climate change and preserves local biodiversity. Also, it potentially saves governments and employers millions annually by keeping people healthy and reducing the risk of sedentary lifestyle-related diseases. 

Urban design becomes more sophisticated and multipurpose

During Covid-19, it’s easy to point a finger at city density for the spread of infection. Throughout history, as plagues and disease broke out, people blamed crowded cities. But some experts believe that managed correctly, dense cities can be safe while providing opportunities for innovation in a post-Covid-19 world. 

Writes William Fulton, Director of the Kinder Institute for Urban Research at Rice University, “the threat of infectious disease is likely to ramp up urban design as a solution — perhaps, for example, by creating more separation in public spaces like restaurants and parks.” 

Martha Thorne, dean of the IE School of Architecture and Design, part of the innovative IE University in Madrid/Segovia, Spain, said at the virtual Business of Design Week 2020:

“The great advantage of dense cities is [their ability to make] effective use of resources, agglomeration to support innovation and economic activity, and a generous offering of urban services… we need to avoid single-use buildings, and also have accessible spaces where people can go to see nature, be alone and enjoy the outdoors.

Many uses are compatible with each other. Having different services and spaces close at hand means we are not forced to travel great distances to meet our needs. Having diversity in our neighborhoods also helps us to feel connected to our community, which in turn relates to quality of life in cities.”

Conclusion

Covid-19 has accelerated trends that already were gaining momentum, underscoring the importance of seeing nature not just as a feature, but critical to sustaining urban life. Moving forward, we look forward to seeing buildings and spaces designed around green and natural spaces. 

Pockets of nature will be embedded throughout buildings and communities, rather than as added an afterthought. 

Instead of seeing a green wall as an aesthetic, Insta-worthy feature, it’s time we also started valuing nature for the health and mental benefits that are critical to our survival.

Introverts Need Love Too

'In a gentle way, you can shake the world.' -Mahatma Gandhi

In recent years, most of the marketing and dialogue around property amenities (and even proptech) has been about building community and increasing social engagement. The pandemic has added to this. Predictions are leaning towards the notion that people can't wait to get back out in the real world and start being around people again.  

But for some, the pandemic was a bit of a blessing. There were no obligations to socialize at the office, in large groups or crowds, or get stuck on public transportation. This isn’t a small group either. According to most research, up to half of the people in the world identify themselves as introverts. Yet when most people think about designing amenities for residential and work environments, it tends to center around features geared at extroverts. From open work areas and engagement areas to ever-growing lounges and community spaces. But there is a reason that the quiet car is the most popular one on the Acela and that private offices are so coveted.

Susan Cain’s seminal Quiet highlighted the introverts’ plight in finding more quiet environments to think, reflect, and focus permeated the mainstream consciousness. Consequently, more conscious efforts are starting to be made to cater to the needs of the other 50%. 

At URBN, we let the quiet crowd know that we hear them -- giving them a voice in directing our physical amenities spaces and programs. Here are our tips on how you can cater to the needs of introverts in your residential and working spaces.

Residential Space Design for Introverts

In residential amenities, we create private offices and individual and small group meditation spaces. When looking at lounge and co-working spaces, we use materials and furniture groupings that acknowledge that many people just want to be left alone for a little while and find a little slice of solitude. 

For the introvert who needs quiet spaces to recharge, subtle modifications can be made to evoke a peaceful and calming atmosphere that introverts need. Neutral tones and shades that are calming and gentle to the eye help to create a balanced and elegant atmosphere in living spaces. 

When it comes to furniture, less can be more for introverts - having a minimalist approach by reducing the number of furnishings and matching the color schemes of furniture to that of the surroundings further accentuates a calming atmosphere. Using furniture and decor with sound dampening features reduces echoes and other discordant sounds. 

Residential Amenity Design for Introverts

In the wake of the pandemic, work, school, and play had to take place within residences. From a work standpoint, co-working and learning spaces have become essential for working professionals and students. For introverts who work best with minimal distractions and quiet conditions, cubicles can be installed within these working spaces for individuals who prefer to work alone or within small groups. 

Soundproof booths can also be installed to contain conversations within the booths and avoid audio distractions. Some co-working spaces also have quiet rooms which can be used for meditation or to catch a quick snooze, with sofas or cushions to kick back and relax from work or studies. Such facilities could actually boost the wellbeing of inhabitants. Research by the National Sleep Foundation found that 30 minutes or so of catnapping “reduces sleepiness, improves learning, aids memory formation and regulates emotions”.

Amenities at residential properties could similarly be tweaked to accommodate the needs of introverts. Gyms can have segmented workout and meditation spaces for individuals who prefer solitary exercise sessions. Additionally, not everyone’s idea of a Friday night is to head out to bars to socialize; building games and movie lounges for smaller social gatherings may do better for residents who prefer a social night in. Besides indoor amenities, outdoor landscaping can incorporate private patios and secluded garden areas cordoned off by landscaping and hedges, for introverts looking to take a break and have a private moment outdoors.

Professional Working Spaces for Introverts

A similar trend to co-working spaces in residential buildings is taking place in commercial buildings. 

While the previous trend in commercial property development was open office spaces intended to foster “interaction”, newer work environments are now incorporating a balance of open and closed office space setups to accommodate a range of needs in recognition of staff who are introverts. 

The same tenets used in developing residential spaces for introverts could similarly apply in a work setting. Building spaces with minimal decor and furniture minimises visual distractions and helps employees focus better. Private offices or discussion rooms can be fitted with privacy glass that can be made opaque depending on the needs of the user(s). Similarly, soundproofing rooms would minimize animated discussions from leaking out or from other working spaces. 

In offices, we create phone-free zones and meditative niches and places in the cafeteria where you can dine in peace and quiet. As with co-working spaces, modern offices could also be fitted with reflection rooms for employees to catch a meditative break or a quick snooze throughout the working day. 

Wrapping It Up

Not all residents or employees (even extroverted ones!) are constantly seeking novel experiences or stimulation. The human mind benefits from and needs moments of hiatus (even briefly) to take a break from the constant barrage of stimulation and engagement in our daily lives. 

In an age of information overload, spaces that meet these needs and provide moments of respite and peace are more coveted and invaluable than ever.

Full-Service Luxury and Expansive Outdoor Space Lead Amenity Trends for 2022: URBN Playground Featured in Mansion Global

URBN Playground was featured in Mansion Global: “Full-Service Luxury and Expansive Outdoor Space Lead Amenity Trends for 2022”. Co-Founder Jeremy Brutus discussed the direction of amenity trends and how they’ve shifted since the start of the pandemic. Not only are tenants placing a higher emphasis on service, they are also looking for a centralized location that accommodates their residential, hospitality (hotel) and corporate (business) needs.

The article explores what other trends to expect in the world of luxury amenities headed into 2022, including Full-Service Luxury, Event Programming and Hotel-Branded Services, Doubling Down on Health and Wellness, Outdoor Space Continues to Expand, Working From Home for the Long Haul, and Green Technology Enters a New Era.

You can read the full article at the link below:
Mansion Global: “Full-Service Luxury and Expansive Outdoor Space Lead Amenity Trends for 2022”

Incorporating Mental Wellness In Building Design

When we think of amenities that promote wellness, we usually think of gyms, tennis courts and swimming pools. However, physical wellness is only part of the picture of overall wellness, and the body is only as strong as the mind. Before the pandemic, mental wellness was already becoming an essential need in our busy and stressed out world, but the emergence of COVID-19 has since brought the importance of mental wellness even more to the forefront. 

At URBN Playground, we realize the importance of programming for mental wellness, in addition to physical wellness. Here are our tips on how to run amenity programs that address mental wellness needs, both at home and at work. 

Having quiet spaces to breathe, think, and reflect

Mindfulness and meditation have gained widespread popularity in coping with the pandemic. In real estate, this has led to a greater shift toward quiet spaces for meditation and mindfulness practice. This also includes a greater focus on landscaping that allows residents to walk, get some fresh air, and enjoy time in nature and silence. Research has shown that just walking in nature contributes to mood regulation and physical and psychological well-being.

Developing common interests

Another crucial element to mental wellness is building and maintaining quality social interactions. Research has shown that people who have social support from family, friends, and their community are happier, have fewer health problems, and live longer. Conversely, a lack of interactions is likely to lead to more stress. A report in The Journal of Health and Social Behavior found “consistent and compelling evidence linking a low quantity or quality of social ties with a host of conditions”. 

When thinking about amenity programming, it’s worth thinking about how to convene people with like-minded interests. Reading clubs, cooking classes, kombucha brewing, and floral arrangement classes all provide opportunities to develop friendships based on common interests.  

Providing opportunities to contribute

Volunteering and contributing to society has also been shown to improve mental wellness. A study published by the Journal of Happiness Studies found that people who volunteered reported being more satisfied with their lives and rated better overall health. This was true even when controlling for prior levels of existing happiness and satisfaction. 

Connecting residents and tenants with opportunities to volunteer, participate in, or give towards causes via building apps and bulletin boards can engender wellbeing, by providing a sense of purpose and wellbeing that comes from generosity. This could include donation or adoption drives for charities, or encouraging sustainability practices such as reusing, reducing, and recycling within properties.

Dedicated programs at the workplace

Work is where we spend most of our time, and the office similarly offers opportunities to promote mental wellness. While stimulation is great to promote creativity at work, rest and recovery is equally as important. 

Today, employee perks have extended beyond foosball tables and gym memberships to include meditation app subscriptions, reflection rooms and quiet spaces, and yoga and meditation classes. 

Additionally, education and awareness programs also play a role to combat the stigma of seeking mental wellness resources at work. Hosting talks on mental health and wellness issues, as well as providing resources and access to trained counselors is another way to support mental health in the workplace. 

In summary

The notion of wellness was previously associated with amenities and programs that cater to physical wellness. But the changing times and the recent pandemic has highlighted that mental wellness plays a crucial role in our overall well being. 

The good news is that properties can meet this need by tweaking amenities and programs to cater to this, and creating spaces that facilitate greater mental wellness.